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What Is The G.A.S. Factor—and Why It Might Be the Most Important Leadership Book You Read This Year

Updated: Jul 18

Book cover titled "The G.A.S. Factor" with "Lead Like You Mean It" in red on a black background. Author: Mike Fenton

In a world full of empty buzzwords and corporate fluff, The G.A.S. Factor: Lead Like You Mean It cuts through the noise with one powerful idea:

Great leadership starts with giving a sh*t.


Whether you're a seasoned manager, an aspiring leader, or just someone trying to show up better in your career and life, The G.A.S. Factor delivers a wake-up call—followed by a blueprint.


So, What Is The G.A.S. Factor?

G.A.S. stands for Give A Sh*t—and that mindset is the foundation of every great leader. It’s not about having the title. It’s about how you show up.

People who embody the G.A.S. Factor:

  • Take personal responsibility—no excuses, no blame games.

  • Bring positive energy and high standards to everything they do.

  • Help others rise, not because they have to, but because they want to.

  • Make decisions that align with the mission, even when no one’s watching.


Why It Matters

Let’s be real: most teams don’t quit jobs—they quit bad leadership. And most “leaders” fail not because they lacked authority, but because they lacked authenticity. The G.A.S. Factor is about shifting that.

It’s about becoming the kind of leader people trust, respect, and want to follow.

Whether you're leading a team or leading yourself, the lessons in this book will help you:

  • Stop drifting and start leading with intention.

  • Turn everyday effort into meaningful impact.

  • Build a culture of ownership, trust, and growth.


The G.A.S. Pyramid: A Framework for Real Leadership

At the heart of the book is the G.A.S. Pyramid, a simple but powerful visual:

Pyramid labeled G.A.S. Pyramid with layers: Mission-Driven Leadership (blue), Team Empowerment (orange), Personal Responsibility (yellow).
  • Base: Personal Responsibility – You can’t lead others until you lead yourself.

  • Middle: Team Empowerment – Uplift and equip those around you.

  • Top: Mission-Driven Leadership – Make decisions that serve something bigger.


You don’t jump to the top. You build your way there.


Ready to Lead Like You Mean It?

If you’re tired of shallow leadership advice and ready to develop real influence—grounded in ownership, integrity, and purpose—The G.A.S. Factor is for you.

This isn’t a book about theory. It’s a book about how to show up.



And if you really want to take it up a level, pair it with the G.A.S. Factor Journal: 90 Days to Showing Up Like a Leader—your daily tool for building habits, tracking wins, and becoming someone your team can count on.

Let’s be the kind of leaders the world actually needs. It starts with caring. It starts with you.

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